CHALLENGER LIFTS
DEC 2019 - FEB 2022 | LOUISVILLE, KY
Marketing Coordinator
Challenger Lifts, a subsidiary of Snap-on, is a Heavy-Duty Equipment manufacturer located in Louisville, Kentucky. While at Challenger Lifts I worked on the Marketing, Communications, and Design for internal and external purposes.
When COVID hit and the product pipeline slowed due to a backup in ports around the world, Challenger had little to no product to market. Instead, the marketing department turned their investment inward and created a campaign I called 'Lifting Louisville'. The concept was based around the Big 4 bridge, giving the initiative 4 big pillars and values. This campaign was focused on lifting Challenger's brand presence and marketing toward new employees. These videos are a collection which I Creative Directed and managed with outside contractors.
A B2B booklet that shows all Challenger Lifts products + their specifications. Used by distributors and Challenger Regional Managers to educate and sell products.
Marketing mini booklet for an automotive show in Las Vegas showcasing Challenger Lifts brand and equipment.
NAPA Real Deals ad pages for Challenger Lifts that were designed and published per quarter.
Challenger Lifts 2022 Price List Materials.